Bill Lawrence (born Willi Lorenz Stich on March 24, 1931 in Wahn-Heide (near Cologne), Germany) is a recording musician and an electric guitar pickup designer/maker and guitar designer/maker in the musical instrument industry, designing pickups and guitars for Fender, Gibson, Peavey and other guitar companies from the late 1960s to the present, with many patents (see below).
His birth name was anglicized to "Bill Lawrence" and claims under oath at the USPTO to have used "BILL LAWRENCE" since 1962. In the early 50's, he also used Billy Lorento as a stage name and had his own guitar and string line with the German guitar manufacturer, Framus. However, since the 1960s he has performed and recorded under the name Bill Lawrence (see 'external links' below).
Later, in the 1970s, Bill designed guitars for Framus Nashville. Hans Peter Wilfer, who owns Framus today, is writing a book about Framus' history and has interviewed Bill about him and his extensive knowledge of the company's history.